Edition
Refine your search
  • {{result}}
Browse by Topic
or
Publication Browse
1 - 5 of 5 results (0.64 seconds)
Sort By:
  • Direct Marketing: Part 3
    Direct Marketing: Part 3 Third in a series giving an overview of direct marketing. Marketing and distribution; ...

    View Description

    • Authors: H Lund
    • Date: Jan 2000
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
  • Direct Marketing: Part 1—Analysis of Solicitations
    Direct Marketing: Part 1—Analysis of Solicitations This article covers measurement of key actions by ... by presenting an approach to the analysis of direct-mail insurance solicitations. Marketing and distribution; ...

    View Description

    • Authors: H Lund
    • Date: Apr 1999
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
  • Direct Marketing:The Mathematics of Tests
    Direct Marketing:The Mathematics of Tests This article presents the mathematics for evaluating direct ...

    View Description

    • Authors: H Lund
    • Date: Jun 1999
    • Competency: Technical Skills & Analytical Problem Solving
    • Publication Name: News Direct
    • Topics: Life Insurance>Marketing and distribution - Life Insurance
  • NewsDirect Newsletter, Summer 1999, Issue No. 32
    Marketing SectionNEWSDIRECT SUMMER 1999NUMBER 32 page Direct Marketing: The Mathematics of Tests ......... ... .........9 by Anne Chamberlain In This Issue Direct Marketing: The Mathematics of Tests by H. Neil ...

    View Description

    • Authors: H Lund, Edward F McKernan, Carl Meier, James B Smith, UNKNOWN Mark L Trencher, Cecilia Green, Anne Chamberlain Shaw
    • Date: Jun 1999
    • Publication Name: News Direct
  • NewsDirect Newsletter, Spring 1999, Issue No.31
    needs and habits is the sale of life insurance via direct mail to Generation X customers. This customer segment ... ............................7 by Jay M. Jaffe Direct Marketing: Part I—Analysis of Solicitations ..

    View Description

    • Authors: Robert J Butler, Jay Jaffe, H Lund, Edward F McKernan, James B Smith
    • Date: Apr 1999
    • Publication Name: News Direct
    • Per Page: